Gaura Purnima means “Golden Full Moon,” signifying that Sri Caitanya took birth at the time of the full moonrise.Lord Caitanya is Lord Krishna in His most merciful feature and on this sacred day devotees all over the world immerse themselves in chanting, dancing and feasting.
“In the age of Kali, intelligent persons perform congregational chanting to worship the incarnation of Godhead who constantly sings the name of Krishna. Although His complexion is not blackish, He is Krishna Himself. He is accompanied by His associates, servants, weapons, and confidential companions.” [SB 11.5.32]
When Lord Krishna appeared on earth five thousand years ago, He blessed the world with His loving pastimes in Vrindavana and with His teachings in the Bhagavad-Gita. But with the passage of time, it became more and more difficult for people to fully appreciate and take advantage of that blessing. To rescue these fallen souls, therefore, Lord Krishna has again appeared, but this time as His own pure devotee.