Srila Prabhupada has on several occasions mentioned that association is 90% in spiritual life. This is not only true for sadhakas (practicing devotees) but also for siddhas (perfected beings) who associate with other siddhas that share a similar mood of service. Becauseassociation is so important, Prabhupada has kindly and mercifully provided this ISKCON institution to facilitate the association of devotees. What is association?